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Welcome to Surf Market

At Surf Market, located in the scenic coastal town of Gualala, CA, we pride ourselves on curating an exceptional selection of seafood and high-quality groceries tailored for our discerning customers. Our commitment to freshness is evident in our produce, offering everything from organic kale to crisp vegetables, alongside an impressive array of wines and artisanal snacks. Despite being a smaller market, we provide a welcoming atmosphere, accessible amenities, and consistently friendly service. Guests can enjoy our made-to-order deli sandwiches or browse our extensive beverage section. While prices may reflect our remote location, the unique selection makes every visit worthwhile.

Surf Market: Reviews & Ratings

Kelly K.
Kelly K.

Amazing selection considering location though most things are quite expensive. Large selection of wine. Decent selection of fruits and vegetables with meh to high quality depending on the item. I got some organic kale that was very fresh and a good price. I opted not to buy the salad mix I usually purchase as it is too expensive here. Service is fine and ambiance is good.

John B.
John B.

Great grocery store with lots of high-end foods, beverages, and snacks. We don't make it to Gualala very often, but we will certainly go back there when we do.

Lisa Q.
Lisa Q.

A surprise! Such carefully curated selections across the board here and they really did have just about everything we wanted and needed in this small town. If you are looking for a large market merch type fare you won't find it here... maybe that is why it even smells clean and fresh unlike big box grocery stores. Give this a go!! Booze, great sausages in the meat counter, and fresh veggies etc.

Carol K.
Carol K.

Super friendly staff, very clean store, fully stocked shelves, fresh produce. What's not to love?

Jacquelin S.
Jacquelin S.

For a small market, they have an enormous alcoholic beverage department, larger than our local full-service grocery store. The selection is quite impressive. We bought a couple of made-to-order sandwiches at the deli. The price was reasonable for the size and quality. The prices in general were in keeping with the remote and isolated location. In other words, high, but with the cost of getting items to Gualala, worth the cost if you need something.

Tee D.
Tee D.

The Market is cute with artisanal treats and trinkets. Nice for tourists, I picked up some Gualala stickers and fudge. I Don't recommend the deli in the back, my sandwich was very skimpy with hardly and turkey.

Lynn F.
Lynn F.

Ready to hole up in our Sea Ranch airbnb overlooking the Pacific Ocean. List: wine produce Fire logs Cheese Salami Yogurt Beanies Take n' bake bread Eggs Beyond Beef Breakfast Sausage Avocado Banana Milk Impressive inventory- lots of the staples, Gualala beanies, nice dish towels, meats, cheeses, dairy case, .... Bummer that the produce was awful, overripe zucchini & squash, white mushrooms morphing into brown mushrooms, you really have to pick through everything. Anyway, the only other grocery store is across the street, and you'll be driving a very long time if you miss this turn in the road.

Alicia A.
Alicia A.

Excellent supermarket. Very friendly and knowledgeable employees. They have ways of sourcing for items that I have not seen at home. We must've visited 5 times over the course of 3 days that we were here in Gualala. We tried their white lightening apricots sourced from Washington. OMG!!! Missing out since they were super yummy and sweet. They also carried a lot on imported goods from Japan. Didn't get to try their deli sandwiches but we did get to try their bbq ribs. They have a setup in front of the store and you get see the ribs, chicken and tri tip cooking. Awesome store... wish we had something like this here at home.

Oleg H.
Oleg H.

Surf market is impressive -- amazing selection, interesting brands, can easily rival WF. Service was excellent at least on my 2 visits. Also features - good coffee via Peets

Location

  • Surf Market
    39250 CA-1, Gualala, CA 95445 Hotline: (707) 884-4184

Welcome to Surf Market, the hidden gem nestled in the coastal town of Gualala, California. A beacon for seafood enthusiasts and gourmet lovers alike, Surf Market is more than just a seafood market; it's an experience that tantalizes your taste buds while offering a warm, inviting atmosphere.

Located at 39250 CA-1, Gualala, CA, this market boasts an impressive array of high-quality seafood and curated gourmet products. With a focus on freshness and sustainability, Surf Market stands out in a small community, providing locals and visitors with access to exceptional ingredients that rival those found in major urban centers. As you step inside, you’ll be greeted by the friendly staff in a clean and well-organized space, instantly setting a positive tone for your shopping experience.

One of the standout features of Surf Market is its remarkable selection of fine wines and delectable deli offerings. According to Jacquelin S., the alcoholic beverage department is extensive, even surpassing that of larger grocery stores. The made-to-order sandwiches available at the deli are not just reasonable in price but also generous in size and quality, making it an ideal spot for a quick yet satisfying meal.

Noteworthy mentions from customers like Kelly K. and Lisa Q. highlight the market's dedication to curating unique and high-end products amidst its slightly elevated prices due to its isolated location. A selection of fresh, organic fruits and vegetables caters to high standards of quality, though options may vary. Kelly K. remarked notably on the fresh organic kale, demonstrating that quality produce does exist here, striking a careful balance between availability and affordability.

The heart of Surf Market lies in its commitment to the community. It offers amenities such as delivery services, catering options, and accessibility features like wheelchair access and bike parking. Additionally, the market supports varied payment methods, including credit cards and Apple Pay, making your shopping experience as seamless as possible.

As you stroll through the aisles, take in the clean, fresh scents far removed from typical grocery chains, which sets the mood for truly enjoyable shopping. In an era where convenience often sacrifices quality, Surf Market remains a refreshing exception, celebrating the art of fine food and the regional charm of coastal living.

In summary, whether you're a local resident or just passing through Gualala, Surf Market is worth visiting for its remarkable seafood, curated gourmet offerings, and unmatched service. Experience Surf Market—where culinary delight meets coastal charm.